Putting A Lid On Beverage Industry Concerns

By Siobhan Welch

Some interesting news is brewing in the beverage industry. It’s hip to be healthy, and beverage companies are rushing to add nutrition-forward options to their portfolios. Whether it’s adding value to bottled water through sparkle, flavor, or “enhancements," creating old favorites with organic ingredients, offering smaller portions, or jumping on the energy drink bandwagon — all while reducing added sugar, of course — it’s clear good health has a hold on the market.