How X-Ray Inspection Technology Can Save Your Brand And Reputation

By Christy Draus

In the world of Fast Moving Consumer Goods (FMCG), brand image is everything. For the food and beverage industry, competition is fierce and the quality associated with a brand is critical to a company’s success.

The growth of social media has been near exponential over the past decade. However, despite offering companies numerous advantages, it has the potential to ruin a brand’s reputation within seconds as information about food scares can spread rapidly. A product recall is no longer just a note on a supermarket notice board. The media are quick to latch onto negative stories, and the resulting social media storms from consumers could see loyal customers switch brands without a moment’s hesitation.