By Christy Draus
In the world of Fast Moving Consumer Goods (FMCG), brand image is everything. For the food and beverage industry, competition is fierce and the quality associated with a brand is critical to a company’s success.
The growth of social media has been near exponential over the past decade. However, despite offering companies numerous advantages, it has the potential to ruin a brand’s reputation within seconds as information about food scares can spread rapidly. A product recall is no longer just a note on a supermarket notice board. The media are quick to latch onto negative stories, and the resulting social media storms from consumers could see loyal customers switch brands without a moment’s hesitation.