It's a simple concept, but an ongoing challenge; you need to do more with less. Your customers, the ones who pay hard-earned cash for your products, tell you so daily. You know in your gut that constantly improving efficiency is the only way you can stay ahead of your competition. Every day is do or die. Every little bit is important. Too many people look at a couple points gained and think "Peanuts. It can't amount to much in the overall scheme of things." Wrong. Each 2 percent point gain adds an extra week, or more, of annual production for free.