Whole Chain Traceability: What Food Marketers Should Know

By Katy Jones, Food LogiQ

As a marketing professional, you’re tasked with constantly educating yourself on the latest trends, seeking new ways to target your audience and striving to ensure your brand stands out from competitors.

But, as a marketing leader in the food industry, you face an additional responsibility: making sure your company’s claims about its product are not only true, but consistently meet government regulations and public scrutiny. In an industry where reputation is everything, even the slightest oversight in quality could be catastrophic. That’s where whole chain traceability comes in.

Today, we’re going to focus on a few things marketing leaders should know about food traceability, and how you can use this knowledge to strengthen your campaigns.

What Is Whole Chain Traceability?

Before you can add this tool to your marketing arsenal, you need to know how it works.