4 Ways Better Data Protects Brand Integrity

Food and beverage companies say they are struggling to turn data into insights because there is so much of it, but the bigness of the data isn’t the problem. The challenge lies in the breadth and disparity of data, which makes it difficult to use to improve traceability, compliance, and other requirements that protect brand integrity. Harnessing the volumes of data also makes reporting and investigations a challenge for sustainability initiatives.

What’s needed is an open data infrastructure with the ability to collect, analyze, visualize, and share large amounts of high-fidelity, time-series data with people and systems across all operations. When data is prepared and shared like this, operators and others have simplified access to the information that is most important to their work and their role.