The impact on sales of an effective trade spending program can dwarf your other marketing efforts. The hard part is identifying what is effective and what isn’t, and quantifying that effectiveness so you can make good decisions about trade spending in the future. The right business software features can help.
This guide covers:
- The hidden costs of falling behind technologically when it comes to managing trade spending;
- What dedicated business software can do to help;
- What things look like when you have timely, accurate trade spend data.