4 Surprising Consumer Trends Food Retailers Should Know

By Katy Jones, Food LogiQ

We can all recall a litany of consumer food trends of years past, from shunning carbohydrates, sodium or fat, to obsessing over the latest “superfood.” But as much as consumer preferences ebb and flow, they’re an important bellwether of buying habits and an opportunity for food retailers to cater to influential markets.

What’s more, by stepping back and viewing the trajectory of these trends over time, you can see larger shifts that could have long-term impact on the food industry. Today, consumer eating preferences reflect a busy, but increasingly informed public struggling to balance convenience with more healthy lifestyle choices. Let’s look at some of the latest consumer trends restaurants and grocers can tap into to build enduring customer loyalty.