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While the trend for organic olive oil sees consumers willing to pay for higher quality oils, consumers are also interested in the authenticity of the products. A growing number of consumers are interested in specific olive oil origins and production regions, which impacts their market potential. A growing trend is to produce monovarietal olive oils - olive oils made from only one variety of olive oil rather than a blend - as celebrity chefs and olive oil experts influence consumers to buy better quality oils. Learn about olive oil trends and how to increase the value with technology.