News | July 20, 1998

PepsiCo to Acquire Tropicana from Seagram

PepsiCo, Inc. has announced that it will buy the global Tropicana juice business from The Seagram Company Ltd. for $3.3 billion.

Tropicana's portfolio includes Tropicana Pure Premium, Season's Best and Dole.

Outside the U.S. Tropicana holds leading positions in the chilled orange juice industries in Belgium,Canada, France and the United Kingdom. The company also has expanding businesses in Japan, China, Taiwan and Hong Kong.

In addition to Tropicana Pure Premium, Season's Best and Dole, the company's portfolio includes Tropicana Pure Tropics 100% juice products and Tropicana Twister juice beverage products in the United States and Fruvita chilled and Hitchcock shelf-stable juices and Looza nectars and juices in Europe. Tropicana's Copella Fruit Juices Ltd. sells the most popular not-from-concentrate apple juice in the United Kingdom.

PepsiCo consists of Pepsi-Cola Company, the world's second largest beverage company, and Frito-Lay Company, the world's largest maker of salty snacks.

The Seagram Company Ltd. operates in two global business segments: beverages and entertainment. The beverage businesses are engaged in the production and marketing of distilled spirits, wines, fruit juices, coolers, beers and mixers throughout more than 150 countries and territories.