Oscar Mayer Adds ALLSTAR Burgers and Hot Dogs to Lunch Line Up

First Oscar Mayer gave kids an alternative to lunch with lunch combinations with meat, cheese and crackers. Then came pizza and tacos and nachos. Now it is adding another favorite -- hot dogs and cheeseburgers -- to the LUNCHABLES lunch combinations line up. New LUNCHABLES ALL STAR Burgers and LUNCHABLES ALL STAR Hot Dogs are fully cooked and ready-to-eat burgers and hot dogs.

LUNCHABLES ALL STAR Burgers and Hot Dogs combine two fun-sized, build- your-own burgers or three mini-hot dogs with milk chocolate balls and either a special 8-oz. can of LUNCHABLES cola or a bag of LAY'S potato chips.

``Kids told us they preferred a cola made just for them, so we created a special kid-sized cola available exclusively in new LUNCHABLES ALL STAR Burgers and Hot Dogs,'' said Mark Zander of LUNCHABLES. This is also the first time that LUNCHABLES lunch combinations have included potato chips.

LUNCHABLES ALL STAR Burgers and Hot Dogs are ready-to-eat lunches that are being introduced in selected markets across the country this summer and will be in stores nationwide by November.

Oscar Mayer Foods, headquartered in Madison, WI, is a leading manufacturer of packaged luncheon meats, hot dogs, bacon and LUNCHABLES lunch combinations. The company is a division of Kraft Foods, Inc., the nation's largest packaged food company.