Opta Food Launches new Gloss Product for Baked Goods

Opta Food Ingredients, Inc. has introduced Opta Baking Gloss into the bakery market.

The ready-to-use product will be marketed to large commercial and in-store bakeries, where baked goods are coated with a gloss to improve the products' appearance. Opta Baking Gloss provides shine and adhesion and requires no special storage. In addition, it eliminates the need for egg wash and the food safety concerns associated with the use of raw eggs.

According to Lewis C. Paine, III, president and CEO of Opta, "We believe this product has great potential for the company for many reasons. First, Opta Baking Gloss has clear advantages over the competition, and was developed with the customers' needs in mind. Secondly, it is a product that we can bring to our current customers as well as to new groups of customers, such as in-store bakeries and food service operators. Lastly, because it is a ready-to-use product, we expect the adoption cycle to be shorter than that of traditional food ingredients."

Opta Food Ingredients, Inc. manufactures and markets proprietary food ingredients that improve the nutritional content, healthfulness, texture and taste of food products.

For more information: Opta Food Ingredients, Inc., 25 Wiggins Ave., Bedford, MA 01730. Tel: 781-276-5100.

Edited by Pam Ahlberg