Olive Oil Trends And How To Increase The Value With Technology

Over the past three decades, global olive oil consumption has nearly doubled. Having long been hailed for its health benefits, and as an integral part of Mediterranean cuisines, its popularity has spread across the globe. Global olive oil consumption reached a record high in 2020, recording an increase of 3.1 billion kilos. In other words, consumption has almost doubled in the last thirty years. This continued popularity of olive oil has been helped by several factors. From changing consumer habits to the global availability and a variety of product, olive oil continues to be a huge opportunity for businesses.

Trends that are contributing the growth include health and immunity, popularity of Mediterranean cuisines, increased attention on mindful eating and the introduction of premiumization and innovative flavors.

The biggest challenges facing olive oil producers today is consistently providing high-quality olive oil with processes that are cost-effective and reduce product loss. EVOO characteristics are highly sensitive to impurities and oxygen pickup. Reduction in turbidity, moisture and wax content as well as other insoluble impurities are key challenges that need to be addressed during production. Without adequate filtration steps in place, these elements will affect the appearance and shelf life of olive oil and as a result, effect the perceived quality of the oil in the market.

Therefore, having the right filtration technology in place is essential to the provision of quality olive oil in this growing market. In order to compete in these growing market conditions, effective filtration technology needs to be adopted to tackle these impurities. Pall SUPRApak technology allows olive oil producers to achieve a premium quality, high value oil using an easy to use filtration process.