After being the first to apply blockchain technology to a national brand with Moussline purée, Nestlé and Carrefour, which continue to work together on the IBM Food Trust platform, today announced the first use of blockchain technology for their GUIGOZ Bio 2 and 3 infant milk range. This major technological advance is expected to boost consumer confidence by providing transparency on product checks and origins and is now available for all GUIGOZ Bio 2 and 3 packaging across sales channels.
A new three-way partnership to promote transparency for all within the food industry
As well as applying innovative technology to its first blockchain initiative for organic and infant products, Carrefour and Nestlé once again worked closely together, with Carrefour lending its expertise as a pioneer of consumer-centred blockchain technology, and Nestlé, in addition to sharing supply and production data for GUIGOZ BIO 2 and 3 products, contributed its experience as a founding member of the IBM Food Trust consortium.
This latest success was made possible by IBM Food Trust's technical solution, which is based on Blockchain Hyperledger technology.
This three-way partnership builds on Carrefour’s Act For Food programme. Blockchain technology enhances transparency and advances the food transition for extremely high-quality products, which parents expect for infant nutrition. For Nestlé and Laboratoires Guigoz, this innovative blockchain technology creates a new benchmark for transparency and the high standards of care required to ensure the quality of their products. In line with this position, Laboratoires Guigoz is proud to once again strengthen its close ties with consumers.
Infant milks produced by Laboratoires Guigoz, GUIGOZ Bio 2 and 3 will be available via all usual distribution channels, including outside Carrefour stores.
The first blockchain technology applied to GUIGOZ Bio 2 and 3
Providing transparency across the entire supply chain, from dairy to shelf, helps build on the close relationship of trust between consumers and the brand. The blockchain technology applied to GUIGOZ Bio 2 and 3 products from Laboratoires Guigoz highlights the expertise, know-how and care taken to ensure the quality of infant nutrition products.
In practical terms, all consumers can access all this information by simply scanning the QR code with their smartphone.
About Carrefour in France
Carrefour has over 5600 stores in France operating in four formats (hypermarket, supermarket, convenience and cash & carry). For over fifty years, Carrefour has been a partner in the daily lives of millions of customers, offering them a wide range of products and services at the lowest prices. So as to keep pace with new consumer modes and make shopping easier for its customers, Carrefour has developed a number of multichannel solutions including e-commerce, Drive, Click and Collect, express delivery and mobile applications. Carrefour employs 115,000 people and welcomes more than 3 million customers every day throughout the country. Carrefour is committed to a more sustainable and responsible form of trade through its daily initiatives. The Group’s global approach to CSR is based on three pillars: combating all forms of waste, protecting biodiversity and supporting its partners. For more information, visit www.carrefour.com.
For more than 150 years, Nestlé has put its expertise at the service of the food industry, and has set itself the ambitious goal of improving people’s quality of life and shaping a healthier future. Guided by these values, Nestlé's 12,000 employees in France are driven by the same pioneering spirit as Henri Nestlé and work constantly to improve the products of some 100 well-known and recognised brands. France is Nestlé's leading European market and its third largest in the world. Twenty-one of the group's production sites are located in France and each has a strong link to its local region, with 70% of its raw materials sourced in France. For more information, visit www.nestle.fr.