Shifting consumer preferences are causing producers and manufacturers to rethink current strategies. These preferences aren’t the only pressures producers face: market volatility, fluctuating ingredient prices, and changing distribution models are all challenges that must be met. On top of that, producers must deliver a safe, quality product at a reasonable price every single day.
The rising popularity of small-scale operations is forcing larger companies to operate more efficiently and to maintain brand loyalty and consumer trust with increased transparency. For industry stalwarts, staying afloat — and maintaining shareholder value — sometimes seems impossible in such a rapidly changing market climate.
To stay competitive, companies of all sizes must “act small,” which requires rethinking antiquated processes, legacy systems, old production equipment, and aging infrastructure to become agile and transparent. The first step to success is adopting a data-driven culture. With the right data, producers and manufacturers can gain — and act upon — operational insights to become nimbler and drive effective change. For many companies, letting data drive business decisions is a complete departure from traditional processes, but to thrive in a fastshifting market, change is imperative.