Lotte Innovate Accelerates Agriculture AX In 'Urban Green Farms' With AI Technology

Lotte Innovate is accelerating the development of a smart farm agent by introducing artificial intelligence (AI) technology to its smart farm platform, 'Urban Green Farm. ' This is aimed at solidifying its leading position in the smart agriculture market and accelerating the AI ​​transformation (AX) of agriculture.

The 'Smart Farm Agent,' developed using this Large Language Model (LLM) AI technology, acts as a personalized mentor to farm owners, going beyond simple information. It is designed to allow even inexperienced farmers to easily access professional knowledge by providing easy-to-understand guidance on the latest smart farm trends and essential professional know-how for crop cultivation .

Through this, farm owners can resolve various questions arising during the operation of smart farms in real time and make fast , accurate, data-driven decisions. Consequently, this is expected to lead to tangible results, such as reducing unnecessary trial and error to increase farm management efficiency , maximizing crop productivity, and lowering operating costs. Furthermore, access to data analyzing crop market prices enables the formulation of efficient cultivation strategies .

Lotte Innovate has previously developed Vision AI technology that enhances productivity through AI models for crop growth prediction and pest monitoring. Lotte Innovate plans to further advance this AI- based agent technology and expand its service scope in a SaaS format. Through this, it intends to support services that anyone can operate, even without specialized knowledge of smart farming or agriculture .

A Lotte Innovate official stated, “We will enhance service accuracy and customer convenience by advancing our services through continuous data accumulation,” adding, “ We will lead the innovation of smart farm management through AI technology and make a significant contribution to securing future agricultural competitiveness. ”