Lightning Labels Supports National Nutrition Month In March

Promote healthy initiatives with custom food labels.

Denver, Co. (PRWEB) 

Become a Knowledge Source for Healthy Choices 
National Nutrition Month, celebrated in March, presents an opportunity for food brands. Companies that sell healthy items can use this month to promote the role their items play in a balanced diet. From offering recipes to describing the roles of different ingredients, organizations can stand up for their customers' health and raise the profile of their own offerings.

Taking full advantage of this month means food producers should do more than just make a public statement or take to social media. To make the connection between nutrition and their products, they should expand the tie-in branding to their own labels and packaging. If they make this decision, consumers browsing stores will see the connection between those items and National Nutrition Month. This connection, forged via custom food labels, is where Lightning Labels comes in.

Labels to Promote Healthy Eating 
When there's a need to change product labeling strategies, companies can turn to Lightning Labels to receive a bold new look. Customized food labels promote a healthy diet and tie in with National Nutrition Month can expand a message beyond a company's ads and web presence, by putting it right on store shelves.

There are also opportunities to go beyond a simple logo or piece of marketing copy to draw attention to National Nutrition Month. Organizations could use the month as inspiration to change their ingredient labeling strategies, debuting revised and revamped nutritional food labels. With the national standards for these labels currently undergoing a revision, companies could preemptively adopt the new style, using this required transition as a marketing opportunity.

Brands can add labels to packages to create a practical connection with customers. Shoppers who don't have to wonder how to use a particular product in their cooking may be more likely to drop it into their carts. Between easy-to-understand nutrition information and healthy, useful recipes, brands can build bonds of trust with their customers through increased transparency. When a company provides more facts right on its labels, it may distinguish itself from competitors that seem more evasive.

The Need for Labeling 
Using packaging to tie into an event doesn't make sense as a business strategy unless the product labels themselves are well made. This is where Lightning Labels makes its mark among food producers. With its all-digital processes, Lightning Labels offers attractive labels on a variety of materials, with quick turnaround times and impeccable customer service.

"We believe our high-quality custom labels are the right choice for brands that want to emphasize their healthy facts during National Nutrition Month. I look forward to seeing all the creative and dynamic designs these companies employ," said Lightning Labels Director of Business Development AnneMarie Campbell.

Companies eager to get involved with National Nutrition Month aren't too late to get involved a roll out new labels before March ends. Lightning Labels' use of domestic facilities instead of outsourcing and its commitment to all-digital printing processes enable it to offer fast order processing and shipping, as well as low minimum order sizes. Food producers of all types can embrace their healthy side this month.