Largest Growth Opportunities Require Agility To Overcome Emerging Challenges

By Petter Moree, Industry Principal for Pharma, OSIsoft

During your next trip to the supermarket, take note of all the new product promotions. From lactose-free milk and organic protein bars to plant-based meat substitutes and nut butters, the number of recently unveiled items available is likely much higher than you would expect.

With the support of electronic-based marketing, new products are hitting store shelves more rapidly than ever. Not only do “smart” campaigns allow greater precision in targeting intended demographics, success can also be measured within days — or sooner — by generating real-time data about consumer behavior.