The global frozen food market is highly fragmented, involving a lot of local, small, and medium-size companies competing with the global giants. Private labels also have a fairly large portion of the market.
To compete in this fragmented market, customer loyalty and brand image are two key advantages. With many similar offerings between competitors, the trust that consumers have for your brand and product separates you from the competition.
Utilizing X-Ray in food quality control is an important part of your brand protection. It does this by ensuring that foreign object contamination doesn’t cause a product recall, which can be damaging for the brand and financially.
Controlling the quality of the products leaving your facilities is extremely important in the frozen food industry since the ingredients comes from various environments where quality control is hard. Stones from the fields, glass inside ice cream, or a piece of metal wire in seafood — these foreign object contaminations can be removed with an X-Ray food inspection system.
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