Article | September 24, 2015

How To Protect Your Brand From Food Fraud With BRC 7

Source: Alchemy Systems

How To Protect Your Brand From Food Fraud With BRC 7

By Jorge Acosta, Director of Professional Services, Alchemy Systems

During our recent vacation trip through Europe, it was very common to see designer brand handbags for about 100 dollars, I tried convincing my wife to let me buy her the Prada bag she desires, but she would not let me off that easy. While most astute shoppers would quickly identify these products as counterfeits, most consumers would not suspect a thing. What is troubling is that counterfeiting isn’t exclusive to fashion – it also happens with food.

While a counterfeit designer bag may be easy to spot, an Angus beef burger that’s actually horse or pig meat is not. Arguably, the impact on the consumer is far greater when it comes to the food we eat.