How Preferred Popcorn Grows Its Unique, Farmer-Owned Business

International debut, US dominance

Entering a saturated US market, Preferred Popcorn started by selling its seeds overseas. Exceptional service and strategic acquisitions that enabled the company to sell new varietals and organic seeds soon gained traction in the US market that today comprises more than half of Preferred Popcorn’s total sales, as it boasts 500 customers across 65 countries.

Business not a snap

Without a CRM system or a single inventory view of more than a dozen varietals grown and stored at 50 farms across seven states, it was challenging to match and optimize inventory needs with demand, especially when all purchasing for the year needed to be completed in bulk in the spring.

Read how the company worked with NetSuite to successfully replace their underperforming Quickbooks and Excel sheet system.