By Isaac Fletcher, contributing writer, Food Online
Food companies are constantly on the hunt for ways to gain a competitive edge in the market. By establishing a partnership with knowledgeable, and innovative, packaging suppliers, brands gain access to important resources, can get goods on shelves more quickly, and design products effectively and efficiently
Manufacturers may sometimes overlook the value that packaging suppliers can add to their end product. Beyond simply providing a package that protects the product and meets performance requirements, packaging suppliers can help improve their customers’ efficiency, help them increase product visibility, and attract consumer attention. These benefits are further enhanced when a manufacturer’s product heavily relies on high-performing, reliable containers.
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The primary functions of packaging are, of course, to protect products from damage during shipping and handling, prevent spoilage and contamination, and provide customers with attractive, easy-to-use products. However, food manufacturers can benefit from more than just the container itself. By viewing packaging suppliers as business partners rather than just vendors, manufacturers can make use of their suppliers’ expertise, assets, and capabilities to gain an important critical edge in the market. Many food producers have already recognized the value in this approach and are actively seeking out suppliers willing to leverage resources to have a noticeable impact on production operations and the quality of finished products.
Getting To Market
There are many factors determining which products a consumer is most likely to be attracted to and ultimately purchase. Among these, being the first to bring a new packaging or product innovation to the marketplace is one of the most critical. Delays that occur during packaging selection or product development can be potentially devastating to a product’s popularity once it enters the market. By working directly with a packaging supplier, food manufacturers can benefit from the supplier’s innovations and network of creative and technical resources.
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This type of business partnership serves to accelerate the design, development, and production of a product’s packaging, which will get the product to market — and into consumers’ shopping carts — more quickly. Additionally, packaging suppliers can provide important insights into trends across different regions and market sectors so that manufacturers can tailor products to fit various consumer preferences.
Design Under One Roof
Packaging is one of the most important tools manufacturers have at their disposal to capture consumer attention and establish a lasting connection with shoppers. As food packaging continues to evolve to accommodate shifting consumer preferences, food producers have many options to choose from in order to help their product get noticed on the shelves. By partnering with a packaging supplier, producers have access to vital input and knowledge regarding packaging design, including everything from shape and size, to colors and graphics.