Heinz Ketchup Print Campaign to Tout Health Benefits of Lycopene

H.J. Heinz Company and the Cancer Research Foundation of America have teamed up for a new series of print advertisements promoting the health benefits of lycopene. The print campaign supports research that concludes that consuming processed tomato products helps reduce the risk of certain cancers and heart disease. (See related article).

The print advertisements, which feature a pouring bottle of Heinz Ketchup and lycopene messages, are scheduled for January runs in The New York Times Sunday Magazine, USA Today, Health magazine and Prevention magazine. The new ads illustrate the nutritional message: Processed tomatoes deliver up to five times more lycopene than fresh tomatoes.

H.J. Heinz Company is a leading food processor, with brands that include Heinz, StarKist, Ore-Ida, Weight Watchers, Wattie's, Plasmon, Farley's, The Budget Gourmet, Earth's Best, Ken-L Ration, Kibbles 'n Bits, Orlando, Olivine and Guloso.

The Cancer Research Foundation of America is a national nonprofit health organization whose mission is the prevention of cancer through scientific research and education.