Geliko OU Kosher Gelatin Debuts Breakthrough Product At 2011 International Food Technology (IFT) Annual Meeting + Food Expo

New York, NY /PRNewswire-USNewswire/ - Geliko (www.geliko.com), the world leader in kosher beef gelatin production, will be showcasing Geliko Orthodox Union (OU)-certified kosher gelatin at the upcoming International Food Technology (IFT) Annual Meeting + Food Expo (www.am-fe.ift.org).

Taking place June 11-14 in New Orleans, the show will draw cream-of-the-crop manufacturers and wholesale buyers, making this event a perfect opportunity for Geliko's formal product introduction. Geliko has met the strict standards of kosher OU certification, making its kosher gelatin an industry breakthrough -- it's the first of its kind to be available for mass manufacturing and product development.

Gelatin's unique functional abilities offer solutions for a variety of foods and other goods, including pharmaceuticals and even cosmetics. Yet according to Zach Rubin, Geliko's president, the industrial availability of Geliko OU-certified kosher gelatin provides manufacturers the opportunity to achieve the functional benefits of gelatin while reaching out to a larger audience. Most of today's kosher food sales are outside the "traditional" Jewish market as customers are increasingly concerned with food safety and quality ingredients.

In a consumer survey of adults who purchase kosher food, Chicago-based market research firm Mintel found that the number-one reason people buy kosher is for food quality. Kosher foods help allay concerns that consumers might have about quality and safety because they are produced under rabbinical supervision.

"Previously, gelatin manufacturers have not been able to produce kosher gelatin on an industrial scale," Rubin says. "That's all changed since Geliko developed new unique methods of sourcing and processing kosher raw materials that enable it to produce kosher gelatin which qualifies for OU kosher certification. With its OU certification, it's now possible to make thousands of profitable, everyday products with a trusted kosher gelatin component. We're still in the early stages of marketing Geliko kosher gelatin, and the industry is just realizing how big this development actually is. Geliko kosher gelatin is an agent of change. It's now possible to make thousands of profitable, everyday products with kosher gelatin."

Geliko offers an extended line of kosher granulated gelatin and hydrolyzed gelatin for use in confectionaries, dairy, nutraceutical, pharmaceuticals and more. Geliko mass produces OU kosher gelatin products through an industry partnership with Gelita - the world leader in innovative collagen proteins.

Geliko kosher gelatin is kosher-certified by the Orthodox Union (OU) which is the world's largest kosher certification agency and has universal acceptance because of the OU's rigorous and strict standards.

Geliko OU kosher gelatins are available directly from Geliko as well as through its distributors Food Industry Technology of Miami and Gelita USA of Sioux City, Iowa.

To learn more about Geliko OU kosher gelatin, visit the Gelita Booth 6846 at the IFT Show from June 11-14, 2011.

For more information, visit www.geliko.com/.

SOURCE Geliko