By Ashley Sellers, Demand Generation Manager
Coronavirus 2 (SARS-CoV-2) transformed the way people shop and live. The pandemic and its impact on the global climate is ever-changing and therefore consumer brands and manufacturers must remain agile to adapt quickly, while trying to stay on the pulse of the most popular trends.
Many countries around the world have requested its population curb the amount of social interaction between people and have suggested limits on public gatherings, dining out, out-of-home entertainment and more. As such, consumers have had the ability to turn inward and reflect on their priorities during what some may feel is an isolating time. Some have gotten creative, focusing on DIY projects and hobbies. Others have focused heavily on fitness. But majority have focused on general health and immunity – with hand washing, face masks and social distancing becoming the norm.
In terms of COVID-19’s impact on the food and beverage industry, consumers are cooking at home and seeking food and ingredients that support overall health. It’s important to consider how these new behaviors will shape the future of the food and beverage industry for 2021 and beyond. Pall has looked at four trends and their potential impacts on food and beverage manufacturers. Read on to learn more.