Flavor Industry Trends: Clean Label And Citrus Flavors Growth

Between 2019-2024, the flavor market is expected to reach $36.6 billion. It is not only new and distinct flavors that drive demand, but also sustainability and authenticity which play a large part in choosing one product over another. Successful flavor houses know that it is essential to understand rising trends. Creating unique or differentiated flavor profiles and recognizing changing consumer appetites help meet demand and drive repeat business, resulting in competitive advantage and increased profitability.

Two of the biggest key drivers in the flavors market include clean label and citrus flavors. Learn how these impact the market and why you should care.