Filtration Challenges For The Flavors Industry
By Bob Tyler, Pall Food & Beverage

The flavor market is a key tenet in the food and beverage industry, as many companies are competing with each other on parameters such as quality, cost, taste and texture. Fueled by changing consumer lifestyles and increasing demand for healthy and convenient food, the flavor market’s growth is driven by innovation, adoption of new technology and creativity.
Consumers are looking for healthier options but don’t want to compromise on taste or quality. The goal of flavor houses is to source, innovate, create and market the purest and the most authentic flavors. The flavors industry, driven by new global trends, is tilting towards everything natural and organic. With the base set for innovation, flavor houses are focusing on flavors that play a role in maintaining a healthy lifestyle and deliver new ethnic and exotic flavors.
The goal of flavor filtration is to achieve better clarity, microbial reduction, protection of downstream equipment. While all separation equipment must be as selective, quality-friendly and flexible as possible to reliably separate the different sources of turbidity, it is important that these processes don’t negatively influence or reduce quality-relevant substances.
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