Family Business Executives On Why the Right Technology Is Critical For Long-Term Success

By Hayley Null, Manufacturing Industry Marketing Lead

According to the EY Growth Barometer, 29% of family business executives are employing technology to improve productivity. How exactly are these leaders harnessing the power of technology?

In Part 3 of the Family Business series, Ranga Bodla, Head of Industry Marketing of Oracle NetSuite, sat down with Tommy Thwaites, President of coffee roaster Coda Coffee, Devin Becker, Vice President of Becker Safety and Supply, a distributor, and Jason Kencevski, CEO of Speedmaster, an auto parts manufacturer, to discuss how they’re using technology to differentiate themselves from the competition.

Use technology to scale

While all three family businesses have very different products and business models, the trio agrees that the right technology is a fundamental to business longevity.