Dr. Dean Ornish Endorses ConAgra's Natural Foods Line

A new line of meals and snacks, endorsed by physician, nutrition specialist and author, Dean Ornish, M.D., will be available in natural foods stores this spring. Developed by ConAgra, Inc.'s Golden Valley Foods and called Advantage\10, the product line includes: frozen entrees, oven-roasted pizzas, veggie burgers, nutrition bars and fruit smoothies. Having 10 percent or less calories from fat, less than three grams of fat per serving, and no cholesterol or artificial ingredients, Advantage\10 meets the requirements of Dr. Ornish's nutritional program.

The Advantage\10 products meet the criteria required to be classified as natural foods. This means they contain no synthetic sweeteners, preservatives, colors or flavorings; no hydrogenated oils; no bleached or brominated flours or grains; and they use organic ingredients whenever cost and availability factors allow.

Golden Valley Foods is part of Omaha, Neb.-based ConAgra, Inc., an international diversified food company with annual sales of $24 billion.

Edited by Pam Ahlberg