5 Brands That Are Winning At Food Transparency

By Katy Jones, Food LogiQ

Transparency is no longer a “nice to have” quality for food companies—it’s mandatory. Today’s consumers want to know as much as possible about what they’re eating: 65 percent say it’s important to understand how their food is produced, 51 percent want clear and accurate labeling, and 47 percent want clear information on ingredients and sourcing.

The most effective food organizations are using marketing materials to communicate key information consumers want to know and build deep customer loyalty. Here are five brands that are showing customers that food transparency is a major business priority.

1. HAPPY FAMILY
Happy Family, an award-winning producer of organic baby and toddler foods, values “enlightened ingredients” and aims to help parents make informed decisions. On its website, product pages offer nutritional information, along with known allergens and fun facts (“Did you know: Kale has been cultivated for over 2,000 years!”).

Taking transparency quite literally, Happy Family’s Clearly Crafted baby foods line comes in clear packaging and features not only the product’s ingredients and nutritional values, but also the actual recipe for the baby food. The Happy Farms page uses beautifully made videos to highlight the farms that produce Clearly Crafted fruits and vegetables.