In today’s diverse food and beverage market, consumers are looking for “better for you” products but don’t want to compromise on taste or quality. The ultimate goal of flavor houses is to source, innovate, create, and market the purest and the most authentic flavors. The flavor industry, driven by new global trends, is tilting towards everything natural and organic. With the base set for innovation, flavor houses are focusing on flavors that play a role in maintaining a healthy lifestyle and deliver new ethnic and exotic flavors.
Industry Trend Drivers
The flavor market is expected to reach $36.6 billion between 2019-2024. Understanding the key factors that contribute to flavor trends is important to succeeding in this market. These include:
- Careful consumption that dominates the smart consumers’ world – examining labels, reducing sodium and sugar intake.
- The growing willingness to experiment and the demand for better and complex experiences — a fine balance of sweet, tart, savory, and earthy flavors.
- Growing demand for naturally sourced ingredients to get the desired flavors – not artificial; sourced from raw fruits, herbs and other natural sources.
- The shift toward vegan and vegetarian products requires more creative and intense flavors to be formulated and applied to vegan products, while still delivering a recognizable and desirable flavor.
Download Pall’s overview, Flavor Industry Trends: "Better for You" Product to Meet Flavor Trends, to learn more. These insights will make you reevaluate your manufacturing and filtration processes. Get your copy today!