Aurora Foods Completes Chef's Choice Acquisition
San Francisco-based Aurora Foods Inc. has completed the $50-million acquisition of the Chef's Choice brand of skillet meals.
Chef's Choice is a leading brand in the growing frozen skillet meal category with distribution in about half of the United States. The product line consists of Chicken, Shrimp and Beef Stir Fry, Shrimp Linguini, Chicken Santa Fe, Chicken Marinara, Shrimp Fried Rice, Steak Ranchero, Sun-Up Skillet Breakfast with Sausage, and Sun-Up Skillet Breakfast with Ham.
Chef's Choice positioning complements Aurora's other frozen food product lines, which include Van de Kamp's and Mrs. Paul's frozen seafood, Aunt Jemima frozen breakfast products, and Celeste frozen pizza.
As part of the acquisition of Chef's Choice, which is owned by Seattle-based Sea Coast Foods, Inc., key executives will join Aurora and remain associated with the brand.