However, American society has been swayed into thinking that risk is a black-and-white issue: You either have risk, or you don’t. People think that risk is bad, so we should go with the “no-risk” option, right?
Unfortunately the expectation that we have “no-risk” options has left consumers with the inability to fathom and actually evaluate relative risk, weigh scientific evidence, and make sound decisions.
Fear Of Risks Can Make You A Prisoner
We have options, and some of those options carry higher risk than others. Every day that we leave our homes we expose ourselves to risk: risks of being in a car accident, struck by lightning, etc. The alternative of remaining prisoners in our homes is not an attractive option, so we take the risk of going outside.
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