Thermo Electron announces corporate identity changes

Thermo Electron Corporation (Waltham, MA) has initiated a new corporate identity strategy that links its many brands with the Thermo Electron name. The move is part of the company's plan to reshape its business and operate as a single, integrated company.

Each of Thermo Electron's businesses will add the prefix "Thermo" to its name and adopt a standardized logo format, or "Thermo Brand," that will be implemented by early 2001. For example, Nicolet Instrument Corporation becomes Thermo Nicolet, Finnigan Corporation becomes Thermo Finnigan, and so forth.

"Thermo Electron products are everywhere, but today most people don't know it. Our objective is to help our customers understand, and take advantage of, the breadth of our technologies in markets ranging from life sciences to telecom to on-line quality control," said Richard F. Syron, chairman and CEO of Thermo Electron.

To better reflect a new Thermo Electron, the corporate logo has also been updated. The TE thumbprint, designed in the 1970s, has been eliminated, and the "Thermo" that ties to all the new Thermo Brand names is more prominent.

Thermo Electron Corporation provides technology- based instruments, components, and systems for markets ranging from life sciences to telecommunications to food, drug, and beverage production. In 1999, the company reported $2.2 billion in revenues and employed approximately 14,000 people worldwide.

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Edited by Pam Ahlberg,
Managing Editor, Food Online