H2M Beverages' 989 OnDemand Bottles Both Innovation and Sustainability
By Alec Italiano, contributing writer
Forward-thinking design offers new options to enhanced-water products
Bottling technology has made leaps and bounds in terms of progress toward creating products that simultaneously stay fresh longer and are aesthetically pleasing. Pompton Lake, NJ-based H2M Beverages is using cutting edge design to incorporate a bottle cap which acts as reservoir for active ingredients.
The H2M product using this innovative design is 989 OnDemand vitamin-enhanced beverages. When a consumer turns the beverage’s cap clockwise, a reservoir of active ingredients is punctured, allowing them to flow into water below. The water in then infused with both color — depending on which of the six available flavors the consumer chooses — and the vitamins, minerals, and electrolytes once in the cap are now effervescing through the water. The final, consumable product contains no calories and is sweetened by stevia.
The cap, once containing active nutrients, now creates an airtight seal on top of the bottle, allowing the consumer to keep a fresh beverage longer. Charles Musumeci, CEO of H2M, says that the cap is actually more like a container that just so happens to also be the cap. This multifunctional use is very effective protecting the vitamin-mineral flavoring from air and light that reduces potency and contamination risks. The cap is made of a high-density polyethylene (HDPE) and the bottle is polyethylene terephthalate (PET) making the entire package recyclable. A shrink sleeve is then placed around the 19-ounce bottle before it is shipped to be sold. All 989 products are cold-filled, eliminating risk of thermal damage to vitamins and minerals, and H2Mhas patented two-stage filling process being used in its Lynchburg, VA bottling facility for the 989 products.
The company is using this bottling method as an alternative to other water enhancing products. Traditional water enhancing products give consumers a small plastic bottle filled with flavored enhancers to squirt into water. This method does come with a couple problems. First, it is nearly impossible to consistently measure and deliver an exact amount of enhancer into water. Also, uncoordinated and careless users often make messes with the water enhancer by missing the water bottle. The method H2M is using with 989 OnDemand allows an exact amount of enhancer to be used with each bottle, limits the potential of creating a mess, and offers convenience in a re-sealable, disposable bottle.
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