Double-Digit Growth For Enjoy Life Foods Is Sweet

By 2015, Enjoy Life’s story attracted the attention of Mondelez International (purveyor of brands like Oreo, Nabisco, Cadbury). The company paid some $81 million to acquire the brand and operate it as a wholly-owned subsidiary. Financial, inventory management processes strained With $40 million in revenue at the time and SKUs approaching 100, Enjoy Life’s QuickBooks and Fishbowl systems couldn’t handle the volume and complexity of transactions, crashing frequently and failing to make crucial inventory information visible in real-time—everything from expiration dates, to the ability to compare and analyze information related to production.