Product/Service
Invisible Digital Forensic Marker Labels
•Flyer: ATL Security Labels
Distribution channels and supply chains are targets for counterfeiters. Sometimes a product's route can have 30 to 40 stops along the way. Traceability is lost, input and output trails are convoluted, and counterfeiters know where the distribution chain is weakest. This is where they strike. This is where they can divert, dilute, and repackage the "real goods" with the "fake goods." It may not be enough to simply protect your brand from counterfeiters through innovative packaging.
ATL has several products available to help protect your brand, including the unique technology of IDGLOBAL. When utilizing this technology, each label contains an invisible, non-degradable, digital forensic "marker." When this "marker" is placed in pedigree documentation and packaging (or containers) in the supply chain, a specialized scanner is used (in the field anywhere in the world - at distributors or wholesalers, in cargo holds, or in retail outlets) for instant validation of your genuine product. All scans must match as identical. If they match, brand authentication and anti-counterfeiting are ensured.
In addition, ATL can assist your company in establishing a systematic approach to your distribution chain management. This includes security packaging, field verification and authentication, field audits of your system, and (working with law enforcement officials, Homeland Security, and intellectual property attorneys) recommending the steps necessary to remove the counterfeit goods from the marketplace.
In quality there is an old saying: "The quality of the product made is the responsibility of (and lies with) the maker of the product." In security there has to be a new axiom: "The authenticity of the brand that is sold is the responsibility of (and lies with) the owner of the brand." This includes the internal production and external distribution.
Click Here To Download:•Flyer: ATL Security Labels
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