Technical Application Brief - The Color of Quality

When it comes to foods, color and appearance are the most important first impressions, even before one's olfactory sense is tickled with a pleasing aroma. That is the point Dr. Seuss makes in his famous book, "Green Eggs and Ham," loved by children and adults alike. His lesson for everyone is "Don't reject things just because they look different." In fact, for the grumpy character whom "Sam-I-am" pursues up hill and down dale to try his dish, even the normally appealing smell of cooked ham and eggs couldn't overcome the "off-color" of the foods. Green Eggs and Ham by Dr. Seuss;