By Chris Morrison, CMO, Trace One
Every year, millions of pounds of food are recalled due to health concerns, labeling issues, and contamination. Last year alone, over 18 million pounds of food were recalled. In fact, food recalls have nearly doubled in the U.S. since 2002, according to a report by reinsurance company Swiss Re. These recalls are in the news almost daily, making food safety top of mind for consumers, as well as for food manufacturers and retailers.
To learn more about how consumers perceive the food they buy — and how food manufacturers can keep up with growing consumer expectations — Trace One recently surveyed consumers from nine countries in the Americas and in Europe. Among the many questions in the survey, respondents were asked about their trust in the quality and safety of the food they consume. Here is an overview of the results:
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