News | February 23, 2007

Litehouse Foods Chosen By Consumer Goods Technology As Breakthrough SMB Company

Atlanta, GA - CDC Software, a wholly owned subsidiary of CDC Corporation and a provider of industry-specific enterprise software applications and consulting services, announced recently that its customer, Litehouse Foods, has been recognized by Consumer Goods Technology ("CGT") for outstanding achievement in the Breakthrough Small and Medium Size Business (SMB) category for leveraging CDC Software's Ross Enterprise applications to achieve optimal order fulfillment performance and overall customer service levels. This annual award recognizes the leaders in the consumer goods market.

Litehouse was growing rapidly in order volume, as well as number of product lines – the manufacturer more than tripled its offerings in a five-year period. To avoid stockouts, oversupply and safety stock expense, it was critical for the company to predict demand and effectively manage the increased procurement and distribution complexity. The company has realized substantial cost savings in less than a year, increasing product fill rates by 10 percent, while simultaneously reducing finished goods inventory by 6 percent, significantly reducing carrying costs. In addition, Litehouse has increased reliability and forecast accuracy, while improving visibility and increasing customer-service levels.

"By achieving a correct one-number forecast for the entire company using Ross Enterprise from CDC Software, we can now plan, modify and manage at the customer level like never before possible," said Deena Presnell, COO of Litehouse. "This data is turned into useful information that allows us to proactively plan for trade promotions, improve overall collaboration with our trading partners and, through this, increase customer satisfaction. We are well-positioned for growth and anticipate even greater results."

"As specialists in the food industry, we're providing the software applications needed to address the unique challenges faced by Litehouse Foods and other rapidly growing food processors," said Beth Berndt, director of Industry Solutions at CDC Software, focused on the food and beverage sector. "The CGT award and the recognition of Litehouse's achievements are a reflection of our commitment to customer success and we are honored to assist a truly innovative company in the consumer goods market."

SOURCE: CDC Corporation and Ross Enterprise for Food and Beverage