NEW YORK--(BUSINESS WIRE)--
JetBlue (Nasdaq: JBLU), New York’s Hometown Airline® and the largest carrier in Boston, recently announced the winners for the fourth cycle of its BlueBud business mentoring program. Eat Your Coffee, Sustainable Snacks and 9 Miles East Farm will participate in an in-depth business mentorship program with JetBlue, learning what it takes to get their brands off the ground. BlueBud offers innovative and budding food and beverage brands a unique opportunity including access to JetBlue’s leaders and an inside look at the airline’s distinctive product development culture and award-winning onboard experience.
The BlueBud program launched in 2015 and originally focused on up-and-coming environmentally and socially responsible food brands based in New York. JetBlue has expanded the program to include small businesses in the greater Boston area. This year’s winners focus on offering sustainable and nutritious options and bringing opportunity to their local communities, while last year’s winners concentrated on social impact and innovation. Click to view stories about last year’s winners - Luv Michael, 1857 Spirits and Toast Ale.
“BlueBud raises awareness for brands who offer delicious foods that also incorporate environmentally and socially responsible missions,” said Sophia Mendelsohn, head of sustainability and ESG, JetBlue. “As these small businesses learn directly from JetBlue leaders, they will be able to use this framework to grow responsibly while scaling up to potentially take their products from farm to tray table or terminal.”
This year’s winners include:
JetBlue’s BlueBud Mentoring Program – The small companies selected for the program focus on responsible, intelligent, informed and/or homegrown business. These budding brands will participate in an extensive business mentorship which includes:
Although participation in the program does not guarantee that a brand’s products will make it onboard, JetBlue works with each mentee in a variety of other ways. Previous BlueBud participant Small Axe Peppers Hot Sauce (formerly Bronx Greenmarket Market Hot Sauce) is available in JetBlue’s home terminal –T5 at JFK Airport – in the New York Minute shop, a concept store that offers Empire State-produced products. In addition, after a year of mentorship, Hot Bread Kitchen learned what it takes to collaborate with an airline, and then pitched their product. JetBlue was so impressed, they offered the bakery’s challah rolls on its Mint brunch menu for several seasons. Luv Michael has also partnered with JetBlue to provide snacks and information on job opportunities for those on the autism spectrum during one of JetBlue’s Blue Horizons for Autism airport rehearsal events at JFK Airport.
JetBlue's supplier diversity initiative works to provide a wide range of business partners with equal access to opportunities. BlueBud is an example of the airline's inclusive mindset -- impacting people, planet and profits. The airline's hope is to create greater access to JetBlue opportunities one BlueBud at a time. For more information, visit jetblue.com/sustainability.
JetBlue is New York's Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando, and San Juan. JetBlue carries more than 40 million customers a year to 100+ cities in the U.S., Caribbean, and Latin America with an average of 1,000 daily flights. For more information please visit jetblue.com.
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