Article | May 18, 2018

Is Your Crisis Response Plan Ready for Action?

Source: Alchemy Systems

By Jenny Gregorcyk

Is Your Crisis Response Plan Ready for Action?

Not everyone in the food industry works in communications. However, it's important and useful that everybody in your company has a clear understanding of all roles during a crisis — because crisis situations are not easy. Stress levels are high, and things are moving quickly, so the more clarity that we can bring in advance of a crisis, the better.

First, it’s important to recognize the media cycle has changed a lot in the last few years, and the way we, as communicators, work has changed quite a bit, too. The old phrase "if it bleeds, it leads" is truer than ever. These days news happens quickly, and news spreads even faster through social media in real time.