By Jenny Gregorcyk
Not everyone in the food industry works in communications. However, it's important and useful that everybody in your company has a clear understanding of all roles during a crisis — because crisis situations are not easy. Stress levels are high, and things are moving quickly, so the more clarity that we can bring in advance of a crisis, the better.
First, it’s important to recognize the media cycle has changed a lot in the last few years, and the way we, as communicators, work has changed quite a bit, too. The old phrase "if it bleeds, it leads" is truer than ever. These days news happens quickly, and news spreads even faster through social media in real time.