News | October 16, 2015

Eriez Earns Trademark Registration On Color Orange For Lifting Magnets

Source: Eriez
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Eriez Earns Trademark Registration On Color Orange For Lifting Magnets

Erie, PA —  Eriez’ Lifting Magnets have always stood out with their distinctive orange exteriors. Now the color orange on its line of Lifting Magnets has been granted a trademark registration from the U.S. Patent and Trademark Office.

Trademark Registration Number 4,780,593 was issued for the color orange for industrial machines, namely magnetic separators in the form of suspended lift magnets for industrial use for separation of magnetic solids from nonmagnetic solids in Class 7, according to the Patent and Trademark Office.

The trademark on the color orange encompasses the entire line of Eriez® Lifting Magnets, including more than 12 models with lifting capacities ranging from 300 lbs (136 kg) up to 10,000 lbs (4,536 kg). These compact permanent magnets lift and transfer steel and iron without slings, hooks or cables. When properly installed and operated, lifting magnets provide greater safety than other mechanical material handling devices.

“The color orange has been synonymous with Eriez since the company’s beginning in 1942,” says Charlie Ingram, Vice President of Sales and Marketing. “The trademark registration for the color orange on our Lifting Magnets gives us the opportunity to strengthen our branding even more in the marketplace.”

To learn more about Eriez’ line of Lifting Magnets, visit: http://www.eriez.com/Products/Index/Liftingmagnetsmetalworking 

Eriez is recognized as world authority in separation technologies. The company’s magnetic lift and separation, metal detection, fluid filtration, flotation, materials feeding, screening, conveying and controlling equipment have application in the process, metalworking, packaging, plastics, rubber, recycling, food, mining, aggregate and textile industries. Eriez manufactures and markets these products through 12 international facilities located on six continents. For more information, call toll-free (888) 300-ERIEZ (3743) within the U.S. and Canada. For online users, visit www.eriez.com or send email to eriez@eriez.com. Eriez World Headquarters is located at 2200 Asbury Road, Erie, PA 16506