Brazilian Technology Promises More Assertive Production And Sales To Rural Producers

• A novelty developed by CBYK, it maps, indicates and automatically orders the nutrients needed for a crop to thrive in the soil
• The solution is expected to double sales made via the app

São Paulo /PRNewswire/ - That agro is pop, and tech we already know this reference from an advertising campaign, but in fact, it's real! Brazil has been a reference in modern practices in the sector, making intensive use of technology in various activities. And in this wave, another novelty emerges: CBYK , a company that develops software and customized IT solutions, developed together with a client (a giant multinational in the agro market), a software that guarantees a more assertive production and sale to rural producers . The technology is able to calculate and indicate which nutrients the soil needs to be prepared for the next planting. What's more, orders are made automatically .

The idea came from a market need. The company understood that the producer from time to time needs to adapt the soil for a particular plantation, which requires expenses (sometimes unnecessary) and a lot of time investment. In addition, especially in the pandemic, the Brazilian farmer had to undergo a change of mindset and enter the digital age once and for all. A study carried out this year by McKinsey & Company, pointed out that the adoption of digital platforms and channels for agricultural purchases grew more in Brazil during the pandemic than in Europe and the United States.

The Co-CEO of CBYK, Fabrício Visibeli, explains that for efficient planting, if done manually, it is necessary to have a team of professionals to evaluate the nutrients suitable for planting in the soil.

"For example, the producer wants to plant soybeans instead of wheat, so an adequate analysis is needed according to that soil for the soybean plantation to succeed. With the arrival of our software, this analysis is done automatically , just like the order for the necessary products, eliminating the need for people to analyze and purchase the materials, bringing greater agility and reliability to the producer ", details the executive.

In the first two months of the technology launch, there was a 150% increase in the number of app downloads, bringing a lot of engagement from producers. According to Visibeli, the expectation is that sales made via the app will double for the next semester .

In livestock:
CBYK developed a second solution for the same agro multinational, with the objective of mapping the nutrients needed in the soil for a "super pasture" that can fatten a certain number of animals in a certain period, for example. The application is able to calculate and indicate to the producer the exact amount of nutrients, that is, the animals will gain weight within the predicted time . For this reason, CBYK's expectation is that this application will triple the accesses and requests via the application for the next semester .

"These automations contribute to the livestock chain, since they speed up the processes, bringing effective results in the goal of planting or fattening the cattle. Even optimizing the time and money of these farmers", completes Visibeli.

https://www.cbyk.com.br/