Alliance Foods Expands Its National Footprint With The Acquisition Of Chicago-Based Proactive Sales & Marketing

Alliance Foods, Inc. announces the acquisition of Proactive Sales & Marketing (PSM), a retail food brokerage firm serving the key markets of Chicago and Milwaukee, and with customers throughout the upper Midwest.

Coldwater, MI (PRWEB) - Alliance Foods, Inc., a leading provider of consumer product sales, packaging and supply chain services to CPG manufacturers, announces the acquisition of Proactive Sales & Marketing (PSM), a retail food brokerage firm with a 112-year history serving the key markets of Chicago and Milwaukee, and with customers throughout the upper Midwest.

“We are very excited to add a first-class company with a long tradition of excellence to Alliance’s broker business platform,” said Sal Stazzone, President and CEO of Alliance Foods. “PSM’s longstanding presence and deep customer relationships are key factors of consideration when Alliance selects companies for acquisition. Together, our two companies have more than 200 years of presence and experience in the food broker business serving manufacturer vendors and retail customers.”

The acquisition of PSM aligns with Alliance’s strategic plan for continued expansion of their broker business. Alliance currently sells to retailers across the U.S. through its National Sales and Marketing (NSM) business unit, which will benefit greatly from PSM’s presence and key relationships in Chicago, Milwaukee and other markets.

“This is a true win-win for both companies,” said Stephen Diebold, President and CEO of PSM. “We’re looking forward to bringing valuable new sales opportunities to our manufacturer vendors through Alliance’s strong retail relationships, as well as to offering Alliance’s broad product portfolio to our retail customers.”

Alliance Foods, through the NSM food broker business unit, offers manufacturers access to retail customers nationwide to a myriad of retail channels including retail and wholesale grocery, mass, c-stores, club, drug, home improvement, sporting/outdoors and farm and fleet. In addition, Alliance offers integrated services for packaging, supply chain, brand development and “go to market” strategic planning. For more information, visit alliance-foods.com.

About Alliance Foods, Inc. 
Alliance Foods, a 100% employee-owned company with more than 90 years in business and recognized as a leader in food and non-food consumer product sales, packaging and supply chain services. Alliance represents more than 150 consumer packaged goods manufacturers selling their products to retail customers across the U.S. Founded in 1925, Alliance has offices in St. Louis, Missouri, Naperville, IL and Coldwater, Michigan.