Ahalogy, the leading company in helping brands connect consumer passion to purchase, has released an industry-first software platform to help leading marketers identify and act on changing trends in their product categories. Ahalogy Muse is already being used by leading brands to improve social media and email ROI, plan for shopper marketing promotions months in advance, and inform internal R&D projects. The launch comes as Ahalogy grew revenue 50% in the past year and is now profitable.
Ahalogy Muse was born out of the company’s years of work in helping marketers use data to optimize social media campaigns. “We continued to see that the top driver of performance was creating content that matches the timing and volume of what topics people are interested in,” said Ahalogy Co-Founder and CEO, Bob Gilbreath. “For example, Halloween starts trending in August, breakfast is the most-engaging topic on weekends, and some of the hottest new foods are jackfruit (a meat substitute) and sweet potato toast.”
The company found that while most marketers use “social listening” software to monitor what people say about their brands, it is very difficult to see bigger picture trends with these solutions. Most listening software taps into Twitter, which has limited use for, say, planning tonight’s dinner or searching for a way to redecorate your home.
Ahalogy is the first to bring together both Facebook and Pinterest in a category-focused solution. The company works with DataSift to access the complete feed of Facebook topic data. The depth and breadth of Facebook activity allows Muse to show daily and weekly changes in trends, and see the demographic and geographic elements that drive them. Ahalogy is able to present Pinterest data based on its years of work across thousands of accounts as a Pinterest Marketing Partner. Accumulated from Ahalogy’s robust Content Network of more than 5,000 influencers and over 300 million Pins, this vast sample of data goes back more than three years and was allows brands to see how topics perform over time for planning purposes.
In addition to highlighting both Facebook and Pinterest trend data, Muse presents relevant, high-performing content examples for each topic by tapping into its network of over 5,000 premium influencers including Waiting On Martha, By Gabriela, and Damn Delicious. According to Gilbreath, “To create great content you need more than word clouds and hash tags, so we inspire our users with examples and imagery that bring the data to life.”
Through its beta program in Fall 2016, a handful of brands were able to access Ahalogy Muse and benefit from adjusting their actions to match consumers’ interests. Brittany Gieseke, Marketing Manager at BevMo! said, “I use Muse daily to decide what to post on Facebook and we’re seeing significant improvement in performance.”
Muse is now available to U.S. brands and agencies and other partners for food & drink categories in the U.S. Over time, the company will be expanding its category and geographic presence. Interested brands and partners are invited to request access at http://muse.ahalogy.com.
Ahalogy is the Passion to Purchase Platform™. Brands and agencies tap into Ahalogy to grow users and use occasions by connecting with their consumers’ interests. We deliver proven ROI through our category trend data, authentic influencer content, and social optimization technology. Ahalogy is an official Pinterest Marketing Partner, and works with other leading social networks. Ahalogy is headquartered in Cincinnati, OH, the global capital of brand marketing, with additional offices in New York, Chicago, Los Angeles, and San Francisco.
Copyright Business Wire 2017