Products and Services

CategoryManager is a business intelligence application designed to help Food and Consumer Packaged Goods (CPG) companies strategically analyze and manage product categories, brands and mixes. The application is built with the manufacturer's data warehousing application foundation, and allows companies to view key business indicators such as sales growth and profitability including product and customer profitability, budget achievement, forecast accuracy, effectiveness of trade and market spending, and market performance for both internal and competitive products. All of this is presented in a format that addresses the most critical data analysis requirements of food and CPG enterprises.

The application easily integrates with any business transaction (ERP) system for food and CPG operations, pulls and stores the data from ERP systems and from purchased market research data into an efficient format, and offers users the ability to slice and dice the data in an unlimited number of ways. It also allows executives and decision-makers to:

• Validate categories and product mixes by market, account and region
• Understand top and bottom selling products within a category and who's buying them
• Identify cross-sell and up-sell opportunities
• Price duplicate product lines appropriately
• Illustrate the strength of brands to existing and prospective customers
• Effectively manage trade funds and tie promotions to sales uplift
• Determine optimal inventory levels

Silvon Software, Inc., 900 Oakmont Lane, Suite 400, Westmont, IL 60559. Tel: 630-655-3313/800-874-5866; Fax: 630-655-3377.

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