Why Whole Chain Traceability Is Becoming The Industry Standard

By Katy Jones, Food LogiQ

We live in a time of rapid technological evolution—a time when systems and devices change so quickly, staying ahead of the curve requires dedication and foresight. Allowing your organization to lapse, and allowing processes to become outdated, often means losing your place as an industry leader and missing opportunities to grow. But in the food industry, failing to keep up can also mean compromising your brand reputation and failing to comply to regulations. 

This is precisely the case when it comes to food supply chain traceability.

Today, we’re going to take a look at why using the traceability methods you’ve relied on for decades just is not enough anymore, and what you can do to better protect your brand and consumers.