How To Succeed In Food Product Development Using Social Listening

By Todd Grossmann, CEO Americas, Talkwalker

Social listening allows product managers and marketers in the food industry to be always aware of changes in customers’ tastes and preferences, spot new trends early on, and adapt their product offering accordingly to maximize sales.

For each person, food preferences differ and depend on a number of factors. Demographics, location, even the seasons affect what we like to eat — over the summer, many people prefer light foods, while winter often has people craving for savoury meals and snacks. New trends in nutrition are another factor which impacts customer taste.

Based on a recent report published by Talkwalker, there are three steps for food brands to leverage social media insights for the successful development and launch of new products.

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