Getting The Scoop On Food Packaging's Latest Design Trends
By Isaac Fletcher, contributing writer, Food Online
For anyone working with packaging design looking to optimize product containers, presentations organized by Labelexpo Americas could illuminate the perfect techniques and solutions
A new workshop conducted by Labelexpo Americas will provide professionals with the knowledge to master the ins and outs of creating effective and efficient food labels and packaging. The workshop will occur during the 2014 Labelexpo Americas held in Rosemont, IL and will teach attending brand owners, retailers, and label and packaging designers the printing technology and skills necessary to engineer optimal product packaging.
The Next Generation Of Package Printing Solutions
As digital printing technology continues to expand the boundaries of label design, gaining the knowledge to keep up with the latest trends is becoming increasingly important for producers. Furthermore, producers are finding that the most effective labels and packaging are those that communicate with and engage the consumer. The rising presence of personalization and multiple variations of products mean insight into how to best use printing and label-making to make attractive packaging is now more important than ever. Attendees of the workshop will walk away with the knowledge of how to best leverage labels and packaging to grow brand presence, gain market share, and increase margins.
Importantly, the workshop is designed to take attendees through a consumer’s point of view, be it through retail locations or online shopping. Additionally, the presentations will include case studies focused on the labeling and packaging of companies such as Coca-Cola and Procter and Gamble. The focus will not be solely on interactions in the market, but will touch on the importance of social media presence and the levels of engagement such platforms provide. Brand owners and packaging designers have an opportunity to extend label and packaging lifespans in a way that connects with the next generation of consumers, an important consideration for any players that hope to remain relevant in the evolving retail landscape.
Label Mix-Up Prevention: Using Vision To Improve The Labeling Process
Lastly, but certainly not least importantly, attendees will learn the finer points of packaging creation, with topics ranging from digital visualization to efficient workflow.