Case Study: Jägermeister Trusts In Dynamic Weighing Technology From METTLER TOLEDO GARVENSSource: Mettler-Toledo, Inc.
The cult drink Jägermeister is the very traditional brand of the Mast AG, renowned world wide for its instant association with two sympathetic stags and a wild "pub party" atmosphere with young adults.
Jägermeister has, behind its modern and trendy image, a very long and traditional history. The company Mast-Jägermeister AG has been producing Jägermeister, which is enjoyed in more than 80 countries around the world since 1935. The cordial Jägermeister is made from a total of 56 herbs, blossoms and roots and has always been produced and bottled in Wolfenbüttel. More recently the Mast-Jägermeister AG opened production sites in Kamenz in Saxony and Wittmar near Wolfenbüttel. The continuously rising sales figures prove that Jägermeister is an absolute market success with more than 81 million bottles being filled with the mild yet spicy cordial in 2007. This impressive number strengthens the company's position as the largest German producer of internationally distributed spirit specialities.
The main focus is on quality control
Quality is one of the key success factors for Mast-Jägermeister AG, a company with a very strong single brand. "Quality assurance is an extremely important subject in the Jägermeister production", explains Jens Rießen, head of the Kamenz plant. "Due to our strong brand reputation we are committed to making sure that our customers will always get the very best quality", continues Rießen. At the Kamenz site in Saxony over 20 million litres of Jägermeister is bottled per year and since this modern facility commenced production the company Mast-Jägermeister AG has been relying on checkweighers from METTLER TOLEDO GARVENS. Jägermeister started production in Kamenz in 1996 METTLER TOLEDO GARVENS supplied the dynamic weighing technology for completeness checking in the end-of-line packaging process where the weight of cartons filled with either "1 litre" or "0.04 litre" bottles is verified. This ensures that incomplete cartons or those containing bottles with too little content are detected and rejected, preventing them from leaving the factory. Moreover, the weight check ensures that damaged bottles with leaks are immediately detected.